Ook Amazon stort zich nu op de contextual advertising met Amazon context links (beta).

Context Links is a tool to automatically identify and link contextually relevant phrases within your content to Amazon products. Links can be configured as conventional links or so that when a user hovers over any of these links, a small window appears showing a preview of the appropriate product from Amazon. We believe this product will unlock new ad inventory for you by identifying linking opportunities that you previously had not identified. It will also allow you to control the location and number of links on each page. In addition, Context Links can save you the time needed to manually create text links within your content.